While a skimming price policy involves first trying to sell when prices are at or near their peak, firms will subsequently aim to sell to Blank______.

Question

While a skimming price policy involves first trying to sell when prices are at or near their peak, firms will subsequently aim to sell to Blank______.
Multiple choice question.

discount chains

a small number of investors

competing firms

more price-sensitive customers

GPT-4o mini · Answer

The correct answer is **more price-sensitive customers**. A skimming price policy typically starts by targeting customers who are willing to pay a higher price for a new or innovative product and then gradually lowers the price to attract more price-sensitive customers.