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Which of the following would have a direct impact on dynamic pricing? (Check all that apply.)

Multiple select question.

Consumer type

Supply chain issues

Current demand

Purchasing parity

1 answer

The factors that would have a direct impact on dynamic pricing include:

  1. Consumer type - Different types of consumers may have varying levels of willingness to pay, which can influence pricing strategies.

  2. Supply chain issues - Any disruptions or changes in the supply chain can affect the availability of products, which in turn can influence prices.

  3. Current demand - The level of demand for a product at any given time is a primary driver of dynamic pricing, as prices may fluctuate based on how much consumers want the product.

Purchasing parity generally refers to the relative value of consumer purchasing power, which might affect prices indirectly but is not a direct factor in dynamic pricing strategies. Therefore, it may not be included as a direct impact factor in the context of your question.

In summary, the correct selections are:

  • Consumer type
  • Supply chain issues
  • Current demand