Using Exhibit 17-4, which of the following pricing objectives are profit oriented? (Check all that apply.)

Multiple select question.

Maximize profits

Target return

Meeting competition

Dollar or unit sales growth

Growth in market share

1 answer

The profit-oriented pricing objectives from the options you provided are:

  • Maximize profits
  • Target return

The other options listed—meeting competition, dollar or unit sales growth, and growth in market share—are not specifically profit-oriented objectives.