Based on Exhibit 17-4, which of the following pricing objectives are sales oriented? (Check all that apply.)

Question

Multiple select question.

Meeting competition

Growth in market share

Dollar or unit sales growth

Nonprice competition

Answer 1

Based on the typical definitions of pricing objectives, the following options would be considered sales-oriented:

1. Growth in market share - This objective focuses on increasing the company's share of the market, which is a sales-oriented goal.

2. Dollar or unit sales growth - This clearly aims to increase sales volume or revenue, making it a sales-oriented objective.

The other two options may not specifically focus on sales growth:

• Meeting competition is more about pricing strategy than direct sales growth.
• Nonprice competition typically focuses on factors other than price to compete (e.g., quality, service, branding), which does not directly address sales volume or market share.

So, the correct answers are Growth in market share and Dollar or unit sales growth.