Marketing managers typically choose between the following two pricing policies when deciding how to price their goods:
-
One-price policy - This approach involves setting a fixed price for all customers, meaning that the price remains the same regardless of negotiation or purchasing conditions.
-
Flexible-price policy - This policy allows for variations in price based on factors such as customer negotiation, market conditions, or specific sales agreements.
So, the correct answers are One-price policy and Flexible-price policy.