What two policies do marketing managers typically choose between when deciding how to price their goods? (Check all that apply.)

Multiple select question.

One-price policy

Status quo policy

Flexible-price policy

Zero-price policy

1 answer

Marketing managers typically choose between the following two pricing policies when deciding how to price their goods:

  1. One-price policy - This approach involves setting a fixed price for all customers, meaning that the price remains the same regardless of negotiation or purchasing conditions.

  2. Flexible-price policy - This policy allows for variations in price based on factors such as customer negotiation, market conditions, or specific sales agreements.

So, the correct answers are One-price policy and Flexible-price policy.