Question

Using Exhibit 17-4, which of the following pricing objectives are profit oriented? (Check all that apply.)

Multiple select question.

Maximize profits


Dollar or unit sales growth


Meeting competition


Growth in market share


Target return

Answers

GPT-4o mini
Based on the information provided and typical categorization of pricing objectives, the following are profit-oriented pricing objectives:

- **Maximize profits**
- **Target return**

The other options (Dollar or unit sales growth, Meeting competition, Growth in market share) are typically considered sales or market-oriented objectives rather than profit-oriented.