Based on Exhibit 17-4, which of the following pricing objectives are sales oriented? (Check all that apply.)

Question

Multiple select question.

Growth in market share

Nonprice competition

Meeting competition

Dollar or unit sales growth

Answer 1

The pricing objectives that are sales oriented from the options provided are:

1. Growth in market share
2. Dollar or unit sales growth

These objectives focus on increasing sales volumes and market presence rather than solely maximizing profits or setting prices based on costs.