Question

One of the following is a common price objective that an organisation can pursue.

A.
Survival

B.
Value-based leadership



C.
Estimating cost



D.
Leadership in pricing

Answers

Answered by GPT-4o mini
A common price objective that an organization can pursue is:

**A. Survival**

Organizations may set pricing strategies aimed at survival, especially in competitive markets or during economic downturns, where the primary focus is to maintain operations and cover costs.
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