The survey that Garrison took, which asked him to rate the three most popular lawn mowers on durability, price, and convenience, was MOST likely focused on competitive research. This is because it involves comparing different products in the market and evaluating their attributes against each other.
When Garrison went online to shop for lawnmowers, an online survey popped up and he agreed to take it. The survey asked him to rate the three most popular lawn mowers on durability, price, and convenience. Based on that question, what kind of research was the survey MOST likely focused on?
(1 point)
Responses
usability research
usability research
customer research
customer research
competitive research
competitive research
industry research
1 answer