The word that BEST describes this kind of research is exploratory. This is because focus groups are typically used to gather initial insights and understand public perceptions about a new product, which falls under exploratory research methods.
An auto manufacturer hired a marketing firm to conduct a series of focus groups to gauge public reaction to their potential new product line. Which word BEST describes this kind of research?
(1 point)
Responses
causal
causal
primary
primary
exploratory
exploratory
secondary
1 answer