The survey was MOST likely focused on pricing research. This is indicated by the fact that it specifically asked Margaret to rate different payment options for a product (the camping tent), which directly relates to how pricing can affect consumer behavior and preferences.
Question
Margaret recently took an online marketing survey that popped up while she was in the middle of shopping for a camping tent. The survey asked her to rate three different payment options for a popular tent model. Based on that question, what kind of research was the survey MOST likely focused on?
(1 point)
Responses
pricing research
pricing research
sales research
sales research
customer research
customer research
market research
1 answer