(1 point)
Responses
a company that sends an email survey to existing customers with a clever subject line
a company that sends an email survey to existing customers with a clever subject line
a company that conducts supposedly “independent” phone surveys that include negative claims about a competitor’s product
a company that conducts supposedly “independent” phone surveys that include negative claims about a competitor’s product
a text messaging research campaign that contacts shoppers who’ve agreed to receive text surveys
a text messaging research campaign that contacts shoppers who’ve agreed to receive text surveys
a marketing firm that holds a focus group for a client who doesn’t want to be identified, because it could affect the results
a marketing firm that holds a focus group for a client who doesn’t want to be identified, because it could affect the results
1 answer
The example of a company behaving unethically in the process of conducting market research is:
a company that conducts supposedly “independent” phone surveys that include negative claims about a competitor’s product.
This action represents an unethical practice as it involves spreading misinformation or making biased claims against a competitor, which is deceptive to respondents and undermines fair competition.
