Based on the questions Tanner answered about his feelings toward jewelry and his shopping habits, the survey was most likely focused on customer research. This type of research aims to understand consumer preferences, behaviors, and opinions, which aligns with the topics Tanner was surveyed about.
When Tanner was at the mall, he encountered a market researcher who wanted to pay him $5 to answer a series of survey questions. Tanner agreed, and for the next 10 minutes he answered questions about men’s jewelry—his feelings about jewelry and his jewelry shopping habits. Based on those questions, what kind of research was the survey MOST likely focused on?
(1 point)
Responses
usability research
usability research
pricing research
pricing research
customer research
customer research
industry research
industry research
1 answer