Pei and Alex are most likely performing secondary market research. This type of research involves analyzing data that has already been collected by others or existing sources, which aligns with the fact that they are utilizing a market research firm to gather information about the industry and market. Primary research would involve directly gathering new data through surveys, interviews, or experiments, which is not indicated in this scenario.
Pei and Alex are still in the early stages of planning their new real estate investment business. In addition to doing research on their own, they’ve hired a small market research firm to help them better understand the industry and the market. Which type of market research are they MOST likely performing?
(1 point)
Responses
primary
primary
causal
causal
descriptive
descriptive
secondary
1 answer