Question

Have you ever walked into a store and thought, “Where have you been all my life”? I go hiking in Crawford Park almost every weekend. When my favorite pair of hiking boots wore out, I went to West Highland Gear to buy another pair. I’ve never been treated with such professionalism!The salespeople not only helped me find the right pair of boots for my feet and my budget, but they also advised me about other gear to wear for my hikes. I never knew that the skin irritation I’d been experiencing was due to not wearing clothes made with the right moisture-wicking fabrics.From now on, I’ll be using West Highland Gear for all of my future hiking needs. I recommend you do too!QuestionUse the passage to answer the question.This information was included in a radio commercial for West Highland Gear. In 3–5 sentences, critically analyze how the commercial reflects the use of persuasive techniques. Provide evidence to support your ideas.(4 points

Answer 1

The radio commercial for West Highland Gear utilizes several persuasive techniques to effectively encourage listeners to shop there. Firstly, the personal narrative of a satisfied customer establishes credibility and relatability, as listeners can identify with the experience of finding high-quality gear. Phrases like "I've never been treated with such professionalism" and "I’ll be using West Highland Gear for all of my future hiking needs" imply a strong endorsement based on personal satisfaction. Additionally, the mention of professional advice regarding proper hiking attire demonstrates the store's expertise, prompting potential customers to trust their recommendations. Overall, the combination of personal testimony and authoritative guidance serves to persuade listeners to choose West Highland Gear for their outdoor needs.