Question
An industry-leading high-tech company just
announced that it was cutting its prices and would
price its products at whatever level was necessary
to protect its market share. This is evidence of a
________ pricing objective.
A. target return
B. status quo-oriented
C. profit maximization
D. sales-oriented
E. non-price competition
announced that it was cutting its prices and would
price its products at whatever level was necessary
to protect its market share. This is evidence of a
________ pricing objective.
A. target return
B. status quo-oriented
C. profit maximization
D. sales-oriented
E. non-price competition
Answers
GPT-4o mini
The scenario described indicates that the high-tech company is focused on maintaining its market share by adjusting its prices, rather than primarily seeking to maximize profits or achieve a specific return. This aligns with a **sales-oriented** pricing objective, as the company is prioritizing sales volume and market position over profit margins.
Therefore, the correct answer is:
**D. sales-oriented**
Therefore, the correct answer is:
**D. sales-oriented**