Multiple Select Question

Question

Select all that apply

Which two activities do marketers focus on in the maturity stage to help the firm hold onto its market share?
Multiple select question.

focus on stimulating trial

find new uses

further differentiate the product

stimulate primary demand

Answer 1

In the maturity stage, marketers typically focus on the following activities to help the firm hold onto its market share:

1. Further differentiate the product - As the market becomes saturated, companies often seek to highlight unique features or benefits of their product to stand out from competitors.

2. Find new uses - Marketers look for innovative ways to encourage existing customers to use their products for new purposes or to target new customer segments.

The other options, such as "focus on stimulating trial" and "stimulate primary demand," are more relevant to earlier stages of the product life cycle, such as introduction and growth.