Multiple Choice Question

Question

What is the marketing objective when a product is in the introductory stage of the product life cycle?
Multiple choice question.

stress product differentiation

maintain brand loyalty

create consumer awareness

increase budgetary requirements

Answer 1

The correct answer is create consumer awareness.

In the introductory stage of the product life cycle, the primary marketing objective is to make consumers aware of the new product and its benefits, as it is often unfamiliar to potential buyers.