Using Exhibit 16-4 as a reference, which of the following is a challenge associated with earned media?

Question

Multiple choice question.

It is not trusted by consumers.

It can be negative toward the brand.

There is a lot of message control.

It is generally very expensive.

Answer 1

The correct answer is: It can be negative toward the brand.

Earned media refers to publicity gained through promotions other than paid advertising, and while it can be beneficial, one of the challenges is that it can also include negative coverage or reviews that can harm a brand's reputation.