Melissa's review on Yelp is an example of earned media. Earned media refers to the exposure gained through word-of-mouth and consumer-generated content, such as reviews or mentions on social media, rather than paid advertising or owned media.
Melissa was so upset about the tasteless meal and poor service she received at the restaurant that she went home and posted a negative review on Yelp. Her review is an example of Blank______ media.
Multiple choice question.
owned
earned
1 answer