The use of Blank______ media when generating publicity allows a marketing manager a great deal of versatility with the messaging content.

Question

The use of Blank______ media when generating publicity allows a marketing manager a great deal of versatility with the messaging content.
Multiple choice question.

owned

earned

paid

GPT-4o mini · Answer

The correct answer is **owned** media. Owned media refers to the content a company creates and controls, such as their website, blogs, and social media profiles. This type of media gives marketing managers the versatility to tailor messaging content as they see fit.