Based on Exhibit 16-4, which of the following is a benefit of owned media?

Question

Multiple choice question.

It allows for very little message control.

It has a relatively low cost.

Customers can easily avoid it.

It is the most trusted source of information.

Answer 1

Based on the options provided, the benefit of owned media is:

It is the most trusted source of information.

Owned media typically refers to content that a company creates and controls, such as its website, blogs, and social media channels, which can foster trust and credibility among audiences.