Alec could use exploratory market research to help answer this question. Exploratory research is useful for gaining insights into consumer behavior and preferences, which can help him understand how shipping costs might affect customers' perceptions of product pricing.
When Alec started his online toy business, he was concerned that his customers might find his products too expensive if he also charged them for the shipping costs. Which kind of market research could he use to help answer this question?
(1 point)
Responses
causal
causal
descriptive
descriptive
exploratory
exploratory
secondary
1 answer