(1 point)
Responses
industry data published by the National Retail Federation
industry data published by the National Retail Federation
transcripts and video from customer interviews
transcripts and video from customer interviews
information on trends from the American Marketing Association
information on trends from the American Marketing Association
articles in trade publications and magazines
1 answer
The correct example of primary data is:
transcripts and video from customer interviews
Primary data is original data collected for a specific research purpose, and transcripts and video from customer interviews fall into that category. The other options mentioned are typically considered secondary data, as they involve the analysis or summary of data that has already been collected by someone else.
