Annette is likely most focused on market share. By offering a “lowest price” guarantee, her primary goal is to attract more customers to her pet store in order to compete with the new superstore and maintain or increase her market presence.
When a new superstore opened near the highway, shopping traffic in and out of Annette’s small town began to dwindle. She knew that if she didn’t do something quickly, her pet store might go out of business. This is what inspired her to offer all of her customers a “lowest price” guarantee on everything she sold. On which pricing objective is she likely MOST focused?
(1 point)
Responses
market share
market share
sales
sales
profits
profits
status quo
1 answer