The company most likely followed penetration pricing. This pricing strategy involves setting a lower price initially to attract a larger customer base and gain market share quickly. By reducing the prices on their flagship dishwasher, they aimed to dominate the domestic market, which aligns with the goals of penetration pricing.
When the makers of a well-respected brand of appliances reduced the prices on their flagship dishwasher, they were hoping to dominate the domestic dishwasher market. Which pricing policy did the company MOST likely follow?
(1 point)
Responses
price skimming
price skimming
penetration pricing
penetration pricing
prestige pricing
prestige pricing
odd-even pricing
odd-even pricing
1 answer