Question

When a new superstore opened near the highway, shopping traffic in and out of Annette’s small town began to dwindle. She knew that if she didn’t do something quickly, her pet store might go out of business. This is what inspired her to offer all of her customers a “lowest price” guarantee on everything she sold. On which pricing objective is she likely MOST focused? (1 point) Responses market share market share sales sales profits profits status quo.

Answer 1

Annette is likely most focused on the **market share** pricing objective. By offering a "lowest price" guarantee, she aims to attract more customers and retain existing ones in order to increase her sales and share of the market, especially in response to increased competition from the new superstore.