Since each of the three activities (skiing, snow tubing, and sleigh rides) has an equal chance of being chosen, the probability of getting a coupon for sleigh rides is \( \frac{1}{3} \).
If 900 people participate in the survey, the expected number of people who would receive a coupon for sleigh rides can be calculated as follows:
\[ \text{Expected number} = \text{Total participants} \times \text{Probability of sleigh rides} \] \[ \text{Expected number} = 900 \times \frac{1}{3} = 300 \]
Therefore, the expected number of people who would receive a coupon for sleigh rides is 300.