Yes, there are cultural differences between the United States and Canada.
An American non-profit works with Native American communities and wants to create a marketing campaign to offer its services to indigenous people in Canada. English is spoken in both countries, so is a global marketing approach required?
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Responses
Yes, but a translator should still be kept on the marketing staff.
Yes, but a translator should still be kept on the marketing staff.
No, global marketing principles apply only to for-profit companies.
No, global marketing principles apply only to for-profit companies.
Yes, there are cultural difference between the United States and Canada.
Yes, there are cultural difference between the United States and Canada.
No, they are both English-speaking Western cultures, so marketing will be the same.
1 answer