Why was all the conversation generated about Proctor & Gamble’s “Share the Load” campaign in India such a marketing win, even if people were complaining about the advertisement?

(1 point)
Responses

Publicity is never bad for a product.

Publicity is never bad for a product.

It definitely reduced the sexism in Indian culture.

It definitely reduced the sexism in Indian culture.

It means that more men were definitely going to do laundry.

It means that more men were definitely going to do laundry.

It sparked conversations about the product and gender roles.

1 answer

It sparked conversations about the product and gender roles.