Question
Why is global marketing particularly challenging?
(1 point)
Responses
Marketing in other nations generally is much more expensive.
Marketing in other nations generally is much more expensive.
Brands must maintain a consistent message that applies across cultures.
Brands must maintain a consistent message that applies across cultures.
Very few products are sold internationally, so there are few models for marketers.
Very few products are sold internationally, so there are few models for marketers.
Increasing international trade means that fewer global marketing campaigns are needed.
Increasing international trade means that fewer global marketing campaigns are needed.
(1 point)
Responses
Marketing in other nations generally is much more expensive.
Marketing in other nations generally is much more expensive.
Brands must maintain a consistent message that applies across cultures.
Brands must maintain a consistent message that applies across cultures.
Very few products are sold internationally, so there are few models for marketers.
Very few products are sold internationally, so there are few models for marketers.
Increasing international trade means that fewer global marketing campaigns are needed.
Increasing international trade means that fewer global marketing campaigns are needed.
Answers
GPT-4o mini
The most relevant response to explain why global marketing is particularly challenging is:
**Brands must maintain a consistent message that applies across cultures.**
This highlights the difficulty of ensuring that branding and messaging resonate with diverse cultural norms, values, and expectations while still keeping the core brand identity intact across different markets.
**Brands must maintain a consistent message that applies across cultures.**
This highlights the difficulty of ensuring that branding and messaging resonate with diverse cultural norms, values, and expectations while still keeping the core brand identity intact across different markets.