Leticia should take the job but bring in an expert on Mexican Spanish to avoid issues. This approach allows her to utilize her bilingual skills while ensuring that the nuances and cultural differences specific to the Mexican market are accurately addressed.
Leticia grew up in Ecuador and immigrated to the United States when she was teenager. She developed a career in marketing and has worked on several Latin American accounts since she is bilingual. A client has just asked her to work of the launch of a product in Mexico. What should Leticia’s response be?
(1 point)
Responses
She should require that she do every translation from English to Spanish.
She should require that she do every translation from English to Spanish.
She should recommend that the firm hire a Mexican marketing company.
She should recommend that the firm hire a Mexican marketing company.
She should take the job but bring in an expert on Mexican Spanish to avoid issues.
She should take the job but bring in an expert on Mexican Spanish to avoid issues.
Ecuador is a different country than Mexico, so she should not take the job.
1 answer