Question
Why was all the conversation generated about Proctor & Gamble’s “Share the Load” campaign in India such a marketing win, even if people were complaining about the advertisement?
(1 point)
Responses
Publicity is never bad for a product.
Publicity is never bad for a product.
It definitely reduced the sexism in Indian culture.
It definitely reduced the sexism in Indian culture.
It means that more men were definitely going to do laundry.
It means that more men were definitely going to do laundry.
It sparked conversations about the product and gender roles.
It sparked conversations about the product and gender roles.
(1 point)
Responses
Publicity is never bad for a product.
Publicity is never bad for a product.
It definitely reduced the sexism in Indian culture.
It definitely reduced the sexism in Indian culture.
It means that more men were definitely going to do laundry.
It means that more men were definitely going to do laundry.
It sparked conversations about the product and gender roles.
It sparked conversations about the product and gender roles.
Answers
GPT-4o mini
The correct response is: **It sparked conversations about the product and gender roles.**
This highlights how the campaign successfully engaged the public in discussions about gender equality and social norms, which ultimately benefits the brand by increasing visibility and relevance in a culturally significant context.
This highlights how the campaign successfully engaged the public in discussions about gender equality and social norms, which ultimately benefits the brand by increasing visibility and relevance in a culturally significant context.