Based on its use in the following passage, what does convert mean?

Question

We have spent millions of dollars on commercials. I think it will be easy to convert the audience to our party’s beliefs.

to argue over

to turn toward

to leave behind

to carry away

Answer 1

In the passage, "convert" means "to turn toward." The context suggests that the speaker believes it will be easy to change the audience's beliefs to align with their party's views.