The correct answer is:
reward wholesalers and retailers for marketing functions.
Trade discounts are typically offered to incentivize wholesalers and retailers for their role in the distribution and marketing of the product.
Multiple Choice Question
A firm's goal in offering a trade discount is to Blank______.
Multiple choice question.
encourage customers to buy larger quantities
encourage customers to pay their bills quickly
reward wholesalers and retailers for marketing functions
encourage buyers to stock inventory earlier than their normal demand would require
1 answer