Question
For which of the following products would a marketing manager be most likely to consider loss-leader pricing?
Multiple choice question.
area rugs
movie tickets
bicycles
milk
Multiple choice question.
area rugs
movie tickets
bicycles
milk
Answers
GPT-4o mini
A marketing manager would be most likely to consider loss-leader pricing for **milk**.
Loss-leader pricing is a strategy where a product is sold at a price below its market cost to attract customers to buy other items with higher profit margins. Milk is a staple item that consumers frequently purchase, and offering it at a lower price can drive foot traffic to a store where customers are likely to buy other products.
Loss-leader pricing is a strategy where a product is sold at a price below its market cost to attract customers to buy other items with higher profit margins. Milk is a staple item that consumers frequently purchase, and offering it at a lower price can drive foot traffic to a store where customers are likely to buy other products.