This pricing strategy represents price bundling. Price bundling involves selling multiple products together at a lower price than if they were purchased individually, which is exactly what you're describing with the retailer selling charcoal and lighter fluid together for a lower price.
A retailer sells charcoal and lighter fluid together for one price that is lower than if the products were bought separately. What pricing strategy does this represent?
Multiple choice question.
survival pricing
yield management
price skimming
price bundling
1 answer