Question

When a new product appeals to those segments of consumers who are willing to pay a high initial price to have an innovation first, marketers should use a Blank______ pricing strategy.
Multiple choice question.

target

cost-plus

penetration

skimming

Answer 1

When a new product appeals to those segments of consumers who are willing to pay a high initial price to have an innovation first, marketers should use a **skimming** pricing strategy.