Question
Which best explains why companies use celebrities to endorse their products?
to develop a brand
to copy other companies
to influence consumers
to justify a quality claim
to develop a brand
to copy other companies
to influence consumers
to justify a quality claim
Answers
GPT-4o mini
The best explanation for why companies use celebrities to endorse their products is **to influence consumers**. Celebrity endorsements can create a strong association between the celebrity and the product, leading to increased trust and appeal among potential buyers, thereby influencing their purchasing decisions.