The persuasive technique being used in this situation is ethos. This is because the endorsement by a professional basketball player appeals to their credibility and authority in the sports world, suggesting that the drink is effective or desirable due to their influence.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
bandwagon
bandwagon
logos
logos
avant-garde
avant-garde
ethos
1 answer