To maximize the attendance of family members of the cast for the opening night of the play, the following two categories of mass media would be most effective:
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A flier sent home with all students in the school - This method directly communicates to family members and ensures that they receive information about the play.
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A reminder during the school’s morning announcements - Announcements in the morning reach students and staff, who can share the information with their families.
These methods effectively target families and ensure that the information about the play is widely disseminated.