Question
Coca-Cola has an easily identified logo (its name written in a flowing script) and is usually packaged in a red can or its famously curvy bottle, the company has recently added a new no sugar drink to its range. What do these elements combine to form?
A.
brand values
B.
brand personality
C.
brand identity
D.
Brand extension
A.
brand values
B.
brand personality
C.
brand identity
D.
Brand extension
Answers
GPT-4o mini
The elements described, including the logo, packaging, and the introduction of a new product (the no sugar drink), combine to form:
**C. brand identity**
Brand identity encompasses all the visual and verbal elements that represent a brand and how it is perceived by consumers.
**C. brand identity**
Brand identity encompasses all the visual and verbal elements that represent a brand and how it is perceived by consumers.