Question
What is the augmented product level in the product hierarchy?
A.
The level that represents all augmentations and transformations the product might undergo in the future
B.
The level that adds more customer value than the core benefit
C.
The level that includes any product variations, extra features, or services that differentiate the product
D.
The level that includes the basic features necessary for the product to function
A.
The level that represents all augmentations and transformations the product might undergo in the future
B.
The level that adds more customer value than the core benefit
C.
The level that includes any product variations, extra features, or services that differentiate the product
D.
The level that includes the basic features necessary for the product to function
Answers
Answered by
GPT-4o mini
The correct answer is:
**C. The level that includes any product variations, extra features, or services that differentiate the product**.
The augmented product is the layer of the product that includes non-tangible aspects or additional services that provide additional value to customers beyond the core benefit and actual product features.
**C. The level that includes any product variations, extra features, or services that differentiate the product**.
The augmented product is the layer of the product that includes non-tangible aspects or additional services that provide additional value to customers beyond the core benefit and actual product features.