Question 1

Question

A)Which describes a trend in mass media?(1 point)
Responses

the presence of advertising at train stations
the presence of advertising at train stations

the use of AI to solve problems
the use of AI to solve problems

the placement of headlines on newspapers
the placement of headlines on newspapers

the way a sports event is presented on television
the way a sports event is presented on television
Question 2
A)Which questions would be best for analyzing themes in mass media? Select the two correct answers.(1 point)
Responses

How many people will view an advertisement?
How many people will view an advertisement?

What imagery shows up repeatedly?
What imagery shows up repeatedly?

What messages are conveyed?
What messages are conveyed?

On what device can the content be viewed?
On what device can the content be viewed?

Who views this type of media?
Who views this type of media?
Question 3
A)Which effect would place the viewer at a distance from the action?(1 point)
Responses

a reaction shot
a reaction shot

dark colors
dark colors

ambient sound
ambient sound

a wide shot
a wide shot
Question 4
A)Which are examples of logos? Select the three correct answers.(1 point)
Responses

An advertisement for face soap lists the benefits to the skin of each ingredient.
An advertisement for face soap lists the benefits to the skin of each ingredient.

A candidate for public office runs an ad that plays patriotic music over photos of war veterans.
A candidate for public office runs an ad that plays patriotic music over photos of war veterans.

A law firm runs an advertisement explaining how the firm can help you win your case.
A law firm runs an advertisement explaining how the firm can help you win your case.

An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.
An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.

A trailer for a movie shows children playing with a cute puppy.
A trailer for a movie shows children playing with a cute puppy.
Question 5
A)Which description of a television ad for breakfast cereal is an example of the pathos appeal?(1 point)
Responses

The ad explains why people should take time to eat a good breakfast.
The ad explains why people should take time to eat a good breakfast.

The ad shows a happy family eating breakfast together around a large table.
The ad shows a happy family eating breakfast together around a large table.

The ad points out that the cereal comes in a large box but does not cost very much.
The ad points out that the cereal comes in a large box but does not cost very much.

The ad features a doctor saying that eating cereal has health benefits.
The ad features a doctor saying that eating cereal has health benefits.
Question 6
A)An infographic about healthy eating shows only appealing photographs of healthy foods and happy people enjoying those foods. It does not give specific information about how much of the foods to eat. What is most likely the goal of the infographic?(1 point)
Responses

to describe the vitamins and minerals that the body needs
to describe the vitamins and minerals that the body needs

to give people a positive feeling about choosing healthy food
to give people a positive feeling about choosing healthy food

to show the many types of choices people make throughout their day
to show the many types of choices people make throughout their day

to prescribe a specific diet to people with health concerns
to prescribe a specific diet to people with health concerns
Question 7
A)Analyze which is least likely to be included in a magazine advertisement for a face cream.(1 point)
Responses

the price of the cream
the price of the cream

a description of the benefits of using the cream
a description of the benefits of using the cream

a photo that has been filtered to make facial skin look smooth
a photo that has been filtered to make facial skin look smooth

a picture showing the product in its container.
Question 9
A)
Use the image to answer the question.

Group of young volunteers picking up trash on beach

What cultural value is best represented in the photograph?

(1 point)
Responses

the importance of communication
the importance of communication

concern for the environment
concern for the environment

dedication to one's goals
dedication to one's goals

quality time outdoors
quality time outdoors
Question 10
A)An airline advertisement uses scenes of a father, mother, and two young sons boarding an airplane together, smiling and holding hands. What is this advertisement trying to associate their product with?(1 point)
Responses

the high level of safety of their service
the high level of safety of their service

bringing families together
bringing families together

the excitement of air travel
the excitement of air travel

a competitor’s failure to bring families to their destinations on time
a competitor’s failure to bring families to their destinations on time
Question 11
A)Which choice best defines culture?(1 point)
Responses

a vehicle for the communication of content
a vehicle for the communication of content

facts or information delivered through media
facts or information delivered through media

media intended to communicate with a broad audience
media intended to communicate with a broad audience

the shared values, attitudes, and practices of a group
the shared values, attitudes, and practices of a group
Question 12
A)Select the correct answers from the lists.(1 point)
Journalists adhere to ethical values when they
information with multiple sources and report the facts they find in a[n]
way.
Question 13
A)Which of the following would be considered a violation of the use of a professional photograph covered under the Creative Commons BY-ND license? (With this license, users may copy and distribute the material, but they may not change it and must give credit to the original creator.)(1 point)
Responses

photoshopping a house into the photograph
photoshopping a house into the photograph

putting the image on a flyer with the creator’s name on the bottom and distributing it
putting the image on a flyer with the creator’s name on the bottom and distributing it

uploading the photograph to one’s own personal web page with an attribution to the creator
uploading the photograph to one’s own personal web page with an attribution to the creator

uploading the photograph to one’s social media page, thanking the photographer who took the photo
uploading the photograph to one’s social media page, thanking the photographer who took the photo
Question 14
A)A reviewer is writing a book review. He wants to use some quotes from the book in a fair and ethical way. Which question would best help him decide which quotes to use?(1 point)
Responses

Does this quote give information about the plot?
Does this quote give information about the plot?

Does this quote describe what a character looks like?
Does this quote describe what a character looks like?

Does this quote reveal the secret twist of the book?
Does this quote reveal the secret twist of the book?

Does this quote directly support my thesis statement?

Answer 1

Here are the answers to your questions based on the information provided:

Question 1

Answer: the way a sports event is presented on television

Question 2

Answer:

• What imagery shows up repeatedly?
• What messages are conveyed?

Question 3

Answer: a wide shot

Question 4

Answer:

• An advertisement for face soap lists the benefits to the skin of each ingredient.
• A law firm runs an advertisement explaining how the firm can help you win your case.
• An advertisement for a health club shows a fitness trainer talking about the benefit of exercise.

Question 5

Answer: The ad shows a happy family eating breakfast together around a large table.

Question 6

Answer: to give people a positive feeling about choosing healthy food

Question 7

Answer: the price of the cream

Question 9

Answer: concern for the environment

Question 10

Answer: bringing families together

Question 11

Answer: the shared values, attitudes, and practices of a group

Question 12

Answer: Journalists adhere to ethical values when they verify information with multiple sources and report the facts they find in a[n] accurate way.

Question 13

Answer: photoshopping a house into the photograph

Question 14

Answer: Does this quote directly support my thesis statement?

Feel free to ask if you need any more clarification!