Because it influences both total revenue and total cost, Blank______ decisions are one of the most important decisions marketing executives have to make.

Question

Because it influences both total revenue and total cost, Blank______ decisions are one of the most important decisions marketing executives have to make.
Multiple choice question.

promotion

product

pricing

place (distribution)

GPT-4o mini · Answer

The correct answer is **pricing**. Pricing decisions directly impact both total revenue and total cost, making them crucial for marketing executives.