Question

Candice is working on a pricing strategy for her new line of workout clothes. In addition to setting the standard for her products and determining her profit levels, which is another outcome of setting the price for her products?

(1 point)
Responses

determining how well the products compete in the marketplace

determining how well the products compete in the marketplace

identifying when to offer discounts and sales incentives

identifying when to offer discounts and sales incentives

deciding if the product solves a customer problem

deciding if the product solves a customer problem

defining customer value

1 answer

The correct response is:

defining customer value

Setting the price for her products will help Candice establish how customers perceive the value of her workout clothes in relation to their cost, influencing their purchase decisions.