Garrison is likely most focused on sales. By reducing prices across all products by 30 percent, his primary objective appears to be increasing sales volume to generate cash flow, rather than focusing on profits or market share in the long term.
11 of 1511 of 15 Items
Question
Garrison’s flyfishing equipment business is strapped for cash, and he’s beginning to wonder how long he can continue to operate at the current level of business activity, given his constant need for operating capital. He decides to reduce his prices across all products by 30 percent. On which pricing objective is he likely MOST focused?
(1 point)
Responses
market share
market share
sales
sales
profits
profits
status quo
1 answer