Question

6. Which phrase BEST describes the concept of a personal brand?
a. the sum of a person's reputation as a professional
b. a collection of annotated professional work samples
c. the dissemination of marketing messages via online networks
d. the recipes used by social media platforms to increase user engagement

7. Which element of social media marketing refers to the temporary post of an Instagram user?
a. timeline
b. story
c. post
d. tag

8. Which event in the marketing history timeline occurred FIRST?
a. internet marketers "spam" their online users
b. television is used to market products to the masses
c. direct mail becomes a category of print media
d. personal computers make desktop publishing a reality

9. Which term refers to the additional information included with pieces in a professional portfolio?
a. marketing
b. advertising
c. brand
d. curation

10. Which event in the marketing history timeline set the stage for social media marketing?
a. the invention of television and radio
b. internet marketers sending the first "spam" messages
c. the growth of direct mail print marketing in the 1960s
d. the advent of search engine technologies

Answer 1

Here are the answers to your questions:

6. Which phrase BEST describes the concept of a personal brand?
**a. the sum of a person's reputation as a professional**

7. Which element of social media marketing refers to the temporary post of an Instagram user?
**b. story**

8. Which event in the marketing history timeline occurred FIRST?
**c. direct mail becomes a category of print media**

9. Which term refers to the additional information included with pieces in a professional portfolio?
**d. curation**

10. Which event in the marketing history timeline set the stage for social media marketing?
**b. internet marketers sending the first "spam" messages**

Please let me know if you have any more questions!