Question

1. Which term refers to the name given to the identities of companies and organizations?
a. marketing
b. advertising
c. brand
d. curation

2. Which element of social media marketing refers to the home page of a Facebook user?
a. timeline
b. story
c. post
d. tag

3. Which event in the marketing history timeline occurred LAST?
a. internet marketers "spam" their online users
b. radio is used to market products to the masses
c. direct mail becomes a category of print media
d. television ads change the face of visual media

4. Which term refers to the specific pieces of marketing communication?
a. marketing
b. advertising
c. brand
d. curation

5. Which phrase BEST describes the concept of an algorithm?
a. the sum of a person's reputation as a professional
b. a collection of annotated professional work samples
c. the dissemination of marketing messages via online networks
d. the recipes used by social media platforms to increase user engagement

Answer 1

1. c. brand

2. a. timeline

3. a. internet marketers "spam" their online users

4. b. advertising

5. d. the recipes used by social media platforms to increase user engagement