Question

Kerry runs the digital component of a large city newspaper. What is one of Kerry’s biggest challenges in getting people to pay for a digital subscription? (1 point) Responses People are not used to paying for subscriptions. People are not used to paying for subscriptions. Kerry’s marketing efforts are very elementary. Kerry’s marketing efforts are very elementary. Kerry wants to charge twice what the paper charges for a print subscription. Kerry wants to charge twice what the paper charges for a print subscription. People are used to getting information on the internet for free.

Answer 1

One of Kerry’s biggest challenges in getting people to pay for a digital subscription is that people are used to getting information on the internet for free.